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U.S. 'Sustainability' debate  : OF ‘FAIRNESS’ & balance: It is time to reconsider “Wild” Alaska salmon: Open Letter to Seafood Watch
Posted by: Administrator on Wednesday, April 23, 2014 7:30 AM
SeafoodIntelligence.com can finally reveal the outcome of the Monterey Bay Aquarium’s Seafood Watch programme's lengthy and convoluted assessment process re. the salmon farming industries in British Columbia (BC, Canada), Scotland, Norway and Chile. It's “confidential” but... they ALL “fail”!... “un-surprisingly” will say some (for various reasons). They are all to be granted by the forthcoming Seafood Watch reports a ‘Red’ i.e. “Avoid” recommendations. What is perhaps most ‘surprising’ here is that - in the case of BC farmed salmon report - for almost two years, the various drafts of the reports which SeafoodIntelligence read earlier this year, were all “Yellow”, i.e. “Best Alternative”. Shortly after communicating with Seafood Watch to enquire why the report was not being published, sources within the Monterey Bay Aquarium said they had never seen so much ‘fuss’ being made about (not) publishing any other Seafood Watch report... that it was a very “hot” topic... One month later, the “final” draft was ‘finally’ issued (dated March 31, 2014) and the colour of the advisory had changed to... “Red”. SeafoodIntelligence.com can also reveal that a CBS ’60 Minutes’ documentary on the BC farmed salmon (& earlier told by Seafood Watch that the BC farmed salmon industry had been given a “Yellow”) will be aired soon... Furthermore, a key MBA staff is said to be leaving soon, ‘disillusioned’ by the process. Our investigation casts new light over the scale of the Alaska salmon hatchery program: reveals the use of antibiotics in Alaska salmon hatcheries, imported commercial feeds and highlights/raises many sustainability concerns/issues. We argue that Seafood Watch should adopt a more objective approach and apply the ‘precautionary principle’ with the same rigor to “wild-catch” & hatchery fisheries as it does to farmed salmon. Open Letter to Seafood Watch & Packard Foundation Here.
Politics  : KICK OFF: Global Oceans Action Summit for Food Security & Blue Growth opens in The Hague
Posted by: Administrator on Tuesday, April 22, 2014 7:30 AM
Urgent coordinated action is needed to restore the health of the world’s oceans and secure the long-term well-being and food security of a growing global population. That is a key message of an international summit that opens today (Tuesday April 22, 2014) in The Hague, the Netherlands. Ministers and senior representatives from governments, the fishing industry, coastal communities, science and civil society are coming together at the Global Oceans Action Summit for Food Security and Blue Growth (22-25 April) which aims to bring global attention and increased investment into addressing the three key threats to ocean health and food security: overfishing, habitat destruction and pollution. The summit will culminate in a high level roundtable on April 25th. Over 500 delegates are expected to attend the Summit, including more than 60 ministers, CEOs and leaders from civil society. One can follow the ‘conversation’ on Twitter at #OceanAction. “Joint urgent action of the global community is needed to address the threats facing our oceans,” said H.E Sharon Dijksma, minister for Agriculture of the Netherlands, who is hosting the summit. “Local innovations to balance ecology and economy at sea must be identified and put into practice in other regions. The Global Oceans Action Summit in The Hague provides the opportunity to make a difference.” On average, 17% of global animal protein intake comes from fisheries and aquaculture, and demand for fish protein is expected to double in the next 20 years, yet some 28% of global stocks are already overfished. At the same time, climate change is threatening biodiversity, altering habitats and changing the productivity of our fisheries. “Solutions exist that balance the ecological and economic demands on the ocean,” commented Juergen Voegele, Director of Agriculture and Environmental Services at the World Bank, a co-organizer of the event. More below…
Environment  : ESCAPED salmon are one of Norwegian aquaculture industry’s key priorities; FHL Environmental Fund
Posted by: Administrator on Tuesday, April 22, 2014 7:00 AM
Norwegian salmon farmers have so far this year spent NOK 7.3 million (€885,000) for measures to remove the escaped salmon from rivers and the development of methods for tracking escapees, the Norwegian Seafood Federation (FHL) announced on Monday (April 21, 2014). Over the past three years, the country’s aquaculture industry environmental funds allocated over NOK 27 million (€3.3 million) to projects targeting ~90 Norwegian areas. A second round of funding will take place later in 2014. “Studies by both scientists and the aquaculture industry documents the fact that the proportion of escaped salmon in Norwegian rivers is declining. This is encouraging and shows that this, coupled with increased escape prevention and recapture of escapees, is yielding results over time,” commented Roar Paulsen of the FHL’s Aquaculture Industry Environment Fund (launched in 2011). Escapes from aquaculture operations constitute one of the main environmental impact of - and challenge faced by - the global farmed salmon industry. Recent projects to trace the origin of escapees – and potentially attribute liability accurately –include the use of DNA-tracing. Another tracing method highlighted by FHL yesterday is the establishment of a database of the (location specific) mineral ‘geo-elements’ deposited on fish scales which could enable precise tracing of salmon to their farms of origin. NOK 5 million have been allocated to the development and field-testing of this method in 2014 and 2015. More information on the FHL website (in Norwegian only) here. More details below...
Natural Resources Management  : MARITIME Spatial Planning (MSP) legislation adopted by the European Parliament
Posted by: Administrator on Friday, April 18, 2014 12:32 PM
[The April 17, 20147] vote in the European Parliament is an important step in creating new growth opportunities across all maritime sectors by better managing our seas and ensuring their sustainability. Only if we coordinate the various activities taking place in our seas can we make access to maritime space more predictable for investors and at the same time reduce the impact of maritime activities on the environment.” - European Commissioners for Maritime Affairs and Fisheries (Maria Damanaki) and for the Environment, Janez Potočnik's joint statement regarding the endorsement by the European Parliament endorsed Thuesday (April 17th, 2014) of a Directive for Maritime Spatial Planning (MSP) which “should” help Member States develop plans to better coordinate the various activities that take place at sea, ensuring they are as efficient and sustainable as possible. In coastal and maritime areas, many activities compete for the same space and resources: fishing grounds, aquaculture farms, marine protected areas exist alongside maritime infrastructures such as cables, pipelines, shipping lanes and oil, gas and wind installations. With rapidly increasing demand for maritime space for new activities, from renewable energy to aquaculture installations, better and coherent planning of maritime activities at sea is indeed needed. The new Directive is intended to help avoid potential conflicts between such diverse uses and create a stable environment attractive to investors, thereby contributing to sustainable growth, the EC says. More details below...
Legal  : 'WIN-WIN'? New Zealand King Salmon allowed 3 new farms by Supreme Court, but 1 turned down
Posted by: Administrator on Friday, April 18, 2014 12:00 PM
The New Zealand Supreme Court has on Thursday (April 17, 2014) given NZ King Salmon the green light for three (Ngamahau, Waitata and Richmond) new Pacific salmon farms – but turned down application for a fourth (Papatua) - in the Marlborough Sounds. NZKS CEO Grant Rosewarne hailed the partial victory, despite the ¼ setback... “We have a bright future. We can probably increase our production by about 70 per cent. From there we would probably be able to create about 150 green jobs which we're delighted about,” he said. Two Environmental/Community groups (Environmental Defence Society [EDS] and Sustain Our Sounds [SOS]) had opposed the salmon firm's plans, itself the result of a comprehensive multi-stakeholder process under the scrutiny of the country's Environmental Protection Authority (EPA) which considered initially nine new salmon farms. Yesterday, the Supreme Court unanimously dismissed the SOS appeal re. the Ngamahau, Waitata and Richmond sites. It concluded that the plan changes and consents granted were in accordance with the Resource Management Act. However, as regards to the EDS appeal of the Papatua site in Port Gore, the Court decided by majority that the appeal must be allowed. Both Judgements can be found here. Mr Rosewarne also said the court battles over the past three years had cost it “upwards of $11 million.” EDS policy director Raewyn Peart commented: “We're not against aquaculture per se, but it needs to be in the right place.” He hailed the Court's recognition of EDS' argument that the EPA Board of Inquiry had been “wrong to allow a salmon farm in an outstanding natural landscape”: “This is arguably the most important decision on the Resource Management Act (RMA) that has been given by our courts to date and it establishes new jurisprudence in this area.More details below...
  ><((((º>¸.·´¯`·.¸><((((º> Welcome to the SeafoodIntelligence.com News Portal ><((((º>¸.·´¯`·.¸><((((º> 

Above are only the latest top stories (2-5 a day)... There are a lot more 'regular' news items & commentaries every day - together with 36,000+ articles in our database - available to our subscribers for immediate search & retrieval. Click here to view our subscription rates or how to get a trial access.

However, beware... You may find that some of our news is not covered elsewhere and/or may not please you... We cover all angles and have been known to be critical...

Knowledge is Power” - (Sir Francis Bacon*, in Religious Meditations, Of Heresies, 1597); Advance knowledge, well... one could assume, is even more power... *He also famously wrote [in Novum Organum ('The New Organon'), Book I, Aphorism 28; 1620]: “We cannot command Nature except by obeying her

Follow Chief Editor Bertrand Charron on Twitter: http://twitter.com/salmoskius 

 SEAFOOD INTELLIGENCE: Because there is always more than one side to a story...

SeafoodIntelligence.com is an exclusive subscription-based international economic & market intelligence news & information portal aimed at all the stakeholders of the global seafood sector. The seafood & aquaculture industry in general - and the salmon farming industry in particular - has grown at a fast pace in the past two decades. For the past 15 years+, B. Charron has monitored and commented upon those M&As, restructure & consolidation trends. There are currently ~36,300+ articles (March 2014) in the Seafood Intelligence.com News Database, which are muli-indexed & fully searchable, using hundreds of keywords (by species, industry sectors, themes, countries, etc.); or by carrying a more specific search.

What is Seafood Intelligence's aim?

Foremost, SeafoodIntelligence strives to help filling the 'knowledge gap' and enable access to reliable, objective, and up-to-date information (while highlighting differences of opinions) re. the global aquaculture & fisheries industries and sustainable seafood trends. Due to the many conflicting views re. aquatic natural resources management, we try to highlight multi-stakeholder processes aiming to conserve our oceans, guide sustainable seafood production/purchasing, and promote sustainable aquaculture & fisheries, NGO & corporate transparency, in order to create a level 'playing field'. We keep our readers daily informed of political, environmental, lobbying, fisheries management and scientific news - as well as global consumer, marketing, food security trends & regulatory/legal issues - in the very broad realm of freshwater/marine fisheries/aquaculture & seafood.

We also find that industries, eNGOs, lobbies, activists, governmental & international agencies, media, experts, bloggers etc... ('even scientists') - and those feeling reliably informed by all of them - have an understandable tendency to quote (more or less 'only') research findings that tend to agree with their respective agendas, briefs and goals... We attempt to cover and quote 'Science' and research from all ('sides') for what we believe is - ultimately - in the best interest of all concerned; in order to contribute and enable informed debates and decisions to be taken... The journey towards 'truth' - or 'seafood sustainability' - is rather never-ending...

We thus try to 'bridge the gap' between the various entities and readerships which - if they stuck to reading solely 'pro-industry' or 'pro-environment' news and views wouldn't be as aware of the broad and complex web of issues at stake in the various domains ranging from ocean conservancy and relevant international politics to seafood production, trade and business.

We thus aim, among other things, to back the 'market transformation' of the aquaculture/salmon industry by highlighting the sustainability issues and challenges it faces. We strive to monitor the various dynamics which will ultimately make the salmon farming industry environmentally more sustainable, and more transparent and accountable to their stakeholders (including the public). To assist in this endeavour, we have developed a benchmarking method to measure the yearly achievements and deficiencies of the global farmed salmon sector when it comes to Corporate and Social Responsibility (CSR) with a strong focus on the 'Environment/Sustainability' dimension (thus... 'CSER')' and as such we aim to assist the industry players leading in 'sustainability'  - small & large - and their stakeholders in their fast-moving journey towards attaining/comforting a 'responsible farming' position. 

Another goal/endeavour is to have established a comprehensive & constantly updated News database, cross-referencing & indexing the tens of thousands of articles for the various stakeholders, analysts and researchers to consult, search & retrieve, now & a posteriori; and keep a chronological/historical record of stakeholders’ respective positions & statements (+/- edited).

Our seafood intelligence results from the collection & analysis of business and competitive information through legal and ethical methods. Seafood intelligence monitors global media publications & broadcasts, trade journals, SEC & other stock exchange filings, academic journals, R&D organisations' & governmental communications, specialised & international databases, price & import/exports fluctuations, has contacts & interviews with industry/NGO decision/campaign-makers, politicians and officials, etc. While most other sources of information in this sector come from trade media who often depict critics as 'enviros', we consider ourselves as independent; and strive to give an objective, comprehensive and speedily updated (often with breaking news) coverage of all issues of relevance to seafood and marine resources stakeholders; covering to the best of our abilities all viewpoints to the benefit of decision-makers and in the pursuit of shifting towards more sustainable seafood and fisheries.

Key clients include C-Suite executives in the realm of fisheries & aquaculture/salmon farming, government & international agencies officials, academics/universities/scientists, marketers & consultants, environmental NGOs/activists, Foundations, industry organisations/leaders, aquatic science professionals, banking & insurance professionals.

SeafoodIntelligence.com was the official & exclusive media partner of the 2007 World Seafood Congress in Dublin, Ireland. We were also Media Partners for the first two years of the Seafood Summit (Jacksonville, Florida/USA & Barcelona, Spain) organised by the Seafood Choices Alliance, a SeaWeb programme. (http://www.seafoodsummit.org/). Members of the following national & international organisations can avail of special discounts for SeafoodIntelligence.com news subscriptions: International Institute of Fisheries Economics & Trade (IIFET); the North American Association of Fisheries Economists (NAAFE), the US National Shellfisheries Association (NSA), the European Aquaculture Society (EAS), the Seafood Choices Alliance, etc...

Testimonials

When the Irish Sea Fisheries Board (BIM) chose to give its 150+ staff and library full access to the SeafoodIntelligence.com News & Database Service; BIM’s Aquaculture Development Manager commented: “We have been impressed by the consistently high standard of journalism maintained by Seafood Intelligence and we believe that our entire staff will derive considerable benefit from having access to the important and up to the minute stories carried on the service.”

In 2012, Seafood Intelligence rated Tassal as one of the world’s top three Salmon farmers in corporate, social and environmental reporting. Tassal was benchmarked against elements of aquaculture standards released by the WWF led multi-stakeholder driven Salmon Aquaculture Dialogue and other criteria. This achievement is not without an extraordinary amount of hard work and dedication by all Tassal staff and we would like to acknowledge our stakeholders, partners, supporters and critics. Thank you for participating, speaking up and holding us accountable. Without this ongoing conversation we would not be the company we are today.” –  Australian Stock Exchange (ASX)-listed salmon farming company (Australia's largest) Tassal Chairman, Managing Director & CEO’s concluding remarks in their Message from in the 2012 Annual Report (p3), referring to the Tassal rating in SeafoodIntelligence's 2012 CSR & Sustainability reporting in salmon farming  benchmarking report.

When SeafoodIntelligence was also appointed official & exclusive media partner of the 2007 World Seafood Congress, the Congress Moderator commented: “The Congress organisers felt that having Seafood Intelligence as a media partner would greatly enhance our Congress delegate and exhibitor offering,” [...] “As an independent international news agency, with a specialist knowledge and understanding of the global seafood sector, they can actively support our efforts to place seafood at the top of the consumer affairs agenda. This is an important objective; seafood consumption saves lives and sustains coastal communities.” [...] “Seafood Intelligence will offer an invaluable high profile platform from which the Congress will be able to introduce its world-class speaker line-up and important conference content to the widest possible audience.”

Speaking of the n°1 ranking of Cermaq in SeafoodIntelligence's 2012's benchmarking survey of the world's top salmon & trout farmers' communication over corporate, social and environmental responsibility (CSR/Sustainability) reporting, the Norwegian Minister of Industry and Trade, Mr. Trond Giske, said on August 22, 2012: “It is very good news that Cermaq for the second year has been rated as no 1of the world's leading farming and feed producers in the benchmark report about communication of the company's social responsibility. It is my hope that Cermaq's sustainability report can be an inspiration for others.”

Seafood Intelligence is one of the key news outlets reporting on the seafood industry - Mainstream Canada (August 2012), subsidiary of the world's third largest farmed salmon & n°2 fish feed producer, Oslo stock exchange-listed Cermaq.

“[...] The seafood intelligence report is a very comprehensive and technically-detailed review of the global industry." -  Australian Stock Exchange-listed Tassal's Chief sustainability officer, Linda Sams, commenting in August 2012 the firm's n°3 ranking in the in SeafoodIntelligence's 2012's benchmarking survey of the world's top salmon & trout farmers' communication over corporate, social and environmental responsibility (CSR/Sustainability) reporting.

 

INTELLIGENCE BEYOND THE NEWS, our clients can also avail of: Consultancy on Corporate and Social Responsibilty (CSR) and SUSTAINABILITY reporting, MARKET ANALYSIS, RESEARCH & CONSULTINGCONFERENCE PROMOTION & COVERAGE - MEDIA PARTNERSHIPSEDITORIAL SERVICES - MEDIA MONITORING - SPECIALISED ENGLISH-FRENCH TRANSLATION & PROOFREADING SERVICES (FISHERIES, SCIENTIFIC TOPICS, R&D)... ANALYSE/ETUDE de MARCHE, VEILLE INFORMATIONNELLE, ECONOMIQUE & STRATEGIQUE, AUDIT INFORMATIONNEL, TRADUCTION SPECIALISEE, CONSEIL en RESPONSABILITE SOCIALE/SOCIETALE  & ENVIRONNEMENTALE DES ENTREPRISES (RSE), APPROVISIONNEMENT RESPONSABLE...

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  Opinion POLL - Please vote & RT 

1. Do you eat seafood/fish; How often?

No, Never! (2)2% 2%
Once a month or less (10)9% 9%
2/3 times a month  (29)27% 27%
Once a week  (25)24% 24%
Twice a week (22)21% 21%
More than twice a week  (18)17% 17%

2. Do you believe aquaculture/fish farming is to play an increasingly important role in providing seafood (vs. 'wild catch') in years ahead?

Yes (84)80% 80%
No (15)14% 14%
Don't know  (6)6% 6%

3. Are your views on the food you purchase influenced by what you hear, read & see in/from advertising, reports in media, adocacy groups, social media networks?

Yes (67)64% 64%
No (37)36% 36%

4. Do you ever question re. 'whom' & 'what' (commercial, trade, other) interest(s) lies behind a particular (NGO, social media, advertising) campaign?

Yes (83)81% 81%
No (14)14% 14%
Never thought about it before...  (6)6% 6%

5. Do you believe, all heard, that the health 'benefits' of consuming seafood outweigh the 'risks'?

Yes (73)70% 70%
No (15)14% 14%
I'm confused & not sure what to believe...  (16)15% 15%

6. Have you changed your food purchasing habits & patterns (species & products bought or not bought) in the past 12-months as a result of recent findings/reports/allegations?

Yes (53)52% 52%
No (48)48% 48%

7. Are you aware of the rampant issue of mis-labelling, fish substitution, etc. in Europe, USA and elsewhere?

Yes (73)72% 72%
No (29)28% 28%

8. Do you look for specific eco-labels when you purchase (sea)foods?

Yes (52)53% 53%
No (47)47% 47%

9. Do you believe that LACK OF eco-label = not sustainable (sea)food?

Yes (37)36% 36%
No (67)64% 64%

10. Are you in favour of the US FDA authorising GM/transgenic salmon for commercial production & human consumption?

Yes (13)12% 12%
No (64)60% 60%
I don't know & need more information...  (29)27% 27%

11. Do you believe the difference between a 'wild' fish (born & bred in the wild, with specific genetic traits) and a 'ranched' fish (hatched & born in hatchery; released & harvested in the wild; often with specifically different genetic traits) is a significant one?

Yes (67)64% 64%
No (31)30% 30%
I don't know & need more information...  (7)7% 7%

12. Should consumers know if the Pacific salmon they buy is 'truly wild' or 'ranched (born in hatcheries & caught in the wild)'; Should it be labelled?

Yes (81)76% 76%
No (22)21% 21%
I don't know & need more information...  (3)3% 3%

13. Is it right for firms to sue anti-fish farming activists, if what they say is considered defamatory?

Yes (62)60% 60%
No (31)30% 30%
I'm not sure...  (11)11% 11%

14. Do you believe 'free speech' should apply to all/any comments by aquaculture opponents?

Yes (57)55% 55%
No (34)33% 33%
I don't know, it really depends...  (12)12% 12%

15. Are you in favour of the development of sustainable offshore aquaculture (open ocean aquaculture; 'OOA') (>3 miles at sea), in the US & elsewhere?

Yes (68)64% 64%
No (22)21% 21%
I don't know & need more information...  (16)15% 15%

16. Do you believe salmon will ever be commercially farmed off the waters of Alaska?

No, Never!  (19)18% 18%
Yes, within 10 years  (26)25% 25%
Yes, within 20 years  (28)26% 26%
Yes but I have no idea when... (18)17% 17%
I really don't know...  (15)14% 14%

17. Do you believe 'closed-contained' aquaculture should be the compulsory fish farming method of the future in British Columbia and elsewhere?

Yes (22)22% 22%
No (43)43% 43%
No, but it would be advisable  (21)21% 21%
I don't know & need more information...  (15)15% 15%

18. Do you believe Marine Protected Areas (MPAs) should play a more important role in fisheries management worldwide in the future?

Yes (72)70% 70%
No (22)21% 21%
I don't know & need more information...  (9)9% 9%

19. Have you seen 'The End of the Line' and/or 'Hugh's Fish Fight' series & have you agreed generally with most of the depictions made of the commercial seafood sector?

Yes: Seen both & fully agree  (12)11% 11%
No: Seen both & generally disagree! (15)14% 14%
Yes: Seen End of the Line & fully agree  (2)2% 2%
No: Seen End of the Line & generally disagree! (7)7% 7%
Yes: Seen Hugh's Fish Fight & fully agree (4)4% 4%
No: Seen Hugh's Fish Fight & generally disagree! (6)6% 6%
I've seen none of those documentaries (59)56% 56%

20. Which of the following food produces & sectors, which do you believe generally experiences the MOST NEGATIVE press coverage?

Pig/Pork  (4)4% 4%
Beef/Dairy  (9)9% 9%
Chicken/Poultry  (19)19% 19%
Wild-Caught Seafood in general  (9)9% 9%
Farmed Seafood in general  (13)13% 13%
Farmed Salmon in particular (46)46% 46%
Fruits & Vegetables  (1)1% 1%

21. Amongst the following food produces & sectors, which do you believe has the GREATER environmental impact?

Pig/Pork  (17)16% 16%
Beef/Dairy  (38)36% 36%
Chicken/Poultry  (8)8% 8%
Wild-caught Seafood in general  (13)12% 12%
Farmed Seafood in general  (3)3% 3%
Farmed Salmon  (10)10% 10%
Fruits & Vegetables  (16)15% 15%

22. Amongst the following food produces & sectors, which do you believe uses MOST fossil energy/fuel per kg of food produced?

Pig/Pork  (8)8% 8%
Beef/Dairy  (39)37% 37%
Chicken/Poultry  (7)7% 7%
Wild-caught Seafood in general  (32)30% 30%
Farmed Seafood in general  (6)6% 6%
Farmed Salmon  (6)6% 6%
Fruits & Vegetables  (8)8% 8%

23. Amongst the following food produces & sectors, which do you believe uses MOST pesticides per kg of food produced?

Pig/Pork  (0)0% 0%
Beef/Dairy  (13)12% 12%
Chicken/Poultry  (7)7% 7%
Wild-caught Seafood in general  (0)0% 0%
Farmed Seafood in general  (5)5% 5%
Farmed Salmon  (10)9% 9%
Fruits & Vegetables  (71)67% 67%

24. Amongst the following food produces & sectors, which do you believe uses MOST veterinary drugs per kg of food produced?

Pig/Pork  (13)12% 12%
Beef/Dairy  (23)22% 22%
Chicken/Poultry  (44)42% 42%
Wild-caught Seafood in general  (2)2% 2%
Farmed Seafood in general  (3)3% 3%
Farmed Salmon  (19)18% 18%
Fruits & Vegetables  (1)1% 1%

25. Amongst the following food produces & sectors, which do you believe REQUIRES the largest land/sea area per kg of food produced?

Pig/Pork  (1)1% 1%
Beef/Dairy  (53)51% 51%
Chicken/Poultry  (1)1% 1%
Wild-caught Seafood in general  (10)10% 10%
Farmed Seafood in general  (3)3% 3%
Farmed Salmon  (10)10% 10%
Fruits & Vegetables  (25)24% 24%

26. Amongst the following food produces you purchase, which is the one you believe has the GREATER 'Food miles' & carbon footprint per kg of food produced?

Pig/Pork (3)3% 3%
Beef/Dairy (31)30% 30%
Chicken/Poultry  (2)2% 2%
Wild-caught Seafood in general  (29)28% 28%
Farmed Seafood in general  (4)4% 4%
Farmed Salmon (5)5% 5%
Fruits & Vegetables  (29)28% 28%

27. Finally, in which category would you put yourself in?

General Consumer / Public (23)18% 18%
Fishing Industry  (7)5% 5%
Salmon Farming  (18)14% 14%
Shellfish Farming  (6)5% 5%
Other Aquaculture  (3)2% 2%
Seafood Processing  (5)4% 4%
Seafood Retailer  (2)2% 2%
Chef / Restaurant Staff  (6)5% 5%
Industry Representatives  (6)5% 5%
Governmental Official  (4)3% 3%
Politicians/ Regulator  (1)1% 1%
Advocacy / Environmental NGO  (1)1% 1%
Business / Finance / Insurance (9)7% 7%
Media / Commentator / Analyst  (3)2% 2%
Consultancy & PR  (6)5% 5%
Angler / Sport-Fisherman  (8)6% 6%
Biologists / Scientists  (5)4% 4%
Veterinarian / Fish Health  (2)2% 2%
Marketing  (4)3% 3%
Student / Education  (2)2% 2%
Other  (8)6% 6%

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