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  ><((((º>¸.·´¯`·.¸><((((º> THE LATEST TOP STORIES ><((((º>¸.·´¯`·.¸><((((º> 

Natural Resources Management  : MARITIME Spatial Planning (MSP) legislation adopted by the European Parliament
Posted by: Administrator on Friday, April 18, 2014 12:32 PM
[The April 17, 20147] vote in the European Parliament is an important step in creating new growth opportunities across all maritime sectors by better managing our seas and ensuring their sustainability. Only if we coordinate the various activities taking place in our seas can we make access to maritime space more predictable for investors and at the same time reduce the impact of maritime activities on the environment.” - European Commissioners for Maritime Affairs and Fisheries (Maria Damanaki) and for the Environment, Janez Potočnik's joint statement regarding the endorsement by the European Parliament endorsed Thuesday (April 17th, 2014) of a Directive for Maritime Spatial Planning (MSP) which “should” help Member States develop plans to better coordinate the various activities that take place at sea, ensuring they are as efficient and sustainable as possible. In coastal and maritime areas, many activities compete for the same space and resources: fishing grounds, aquaculture farms, marine protected areas exist alongside maritime infrastructures such as cables, pipelines, shipping lanes and oil, gas and wind installations. With rapidly increasing demand for maritime space for new activities, from renewable energy to aquaculture installations, better and coherent planning of maritime activities at sea is indeed needed. The new Directive is intended to help avoid potential conflicts between such diverse uses and create a stable environment attractive to investors, thereby contributing to sustainable growth, the EC says. More details below...
Legal  : 'WIN-WIN'? New Zealand King Salmon allowed 3 new farms by Supreme Court, but 1 turned down
Posted by: Administrator on Friday, April 18, 2014 12:00 PM
The New Zealand Supreme Court has on Thursday (April 17, 2014) given NZ King Salmon the green light for three (Ngamahau, Waitata and Richmond) new Pacific salmon farms – but turned down application for a fourth (Papatua) - in the Marlborough Sounds. NZKS CEO Grant Rosewarne hailed the partial victory, despite the ¼ setback... “We have a bright future. We can probably increase our production by about 70 per cent. From there we would probably be able to create about 150 green jobs which we're delighted about,” he said. Two Environmental/Community groups (Environmental Defence Society [EDS] and Sustain Our Sounds [SOS]) had opposed the salmon firm's plans, itself the result of a comprehensive multi-stakeholder process under the scrutiny of the country's Environmental Protection Authority (EPA) which considered initially nine new salmon farms. Yesterday, the Supreme Court unanimously dismissed the SOS appeal re. the Ngamahau, Waitata and Richmond sites. It concluded that the plan changes and consents granted were in accordance with the Resource Management Act. However, as regards to the EDS appeal of the Papatua site in Port Gore, the Court decided by majority that the appeal must be allowed. Both Judgements can be found here. Mr Rosewarne also said the court battles over the past three years had cost it “upwards of $11 million.” EDS policy director Raewyn Peart commented: “We're not against aquaculture per se, but it needs to be in the right place.” He hailed the Court's recognition of EDS' argument that the EPA Board of Inquiry had been “wrong to allow a salmon farm in an outstanding natural landscape”: “This is arguably the most important decision on the Resource Management Act (RMA) that has been given by our courts to date and it establishes new jurisprudence in this area.More details below...
Recreational Fishing  : EU-funded study looks at “biological invasion of salmonids in Europe”; Anglers to fight escapees?
Posted by: Administrator on Thursday, April 17, 2014 7:30 AM
A group of scientists from Sweden, Norway, Germany, France and Canada is to study the “biological invasion of salmonids in Europe” in the recently started three-year EU-funded project “SalmoInvade”. Scientists are planning to investigate whether escaped or released (for angling purposes) farmed fish can out-compete native populations of salmonids. Studies have been designed to: 1) evaluate current releases of non-native salmonids in Europe and the social, economic and ecological mechanisms underlying their invasion potential, 2) investigate the ecological and evolutionary impacts of biological invasions by salmonids, 3) evaluate how salmonid invasions are perceived by the public and by key stakeholders. Anglers throughout Europe are associated with the project, which will also study cultural differences between Scandinavia and continental Europe in the way salmonids are viewed as a resource. The project is multidisciplinary and the composition of the research group has thus been designed to provide biological, sociological and psychological expertise. “One of the aspects we plan to investigate is whether recreational fishing can act as protection for local populations of salmon and trout,” says project coordinator Professor Jörgen Johnsson of the Department of Biological and Environmental Sciences, University of Gothenburg. Recreational fishing constitutes one of the most popular hobbies in Sweden and represents ~SEK 2.5 billion annually to the economy. The goal of the SalmoInvade project is to develop policy guidelines for the management of invasions of salmonids in Europe. More details below...
CSR, Transparency & Ethics  : FIRSTS in Australian salmon farming; Tassal ASC-certified & new website + 2013 Sustainability Report
Posted by: Administrator on Wednesday, April 16, 2014 11:01 AM
“Tassal Operations’ Macquarie Harbour Farm has become the first farm in Australia to achieve certification against the Aquaculture Stewardship Council (ASC) Standard for responsible aquaculture”, the news was finally communicated today (April 16) by the ASC, a week after it made SeafoodIntelligence.com headline. “I am thrilled to see the ASC salmon farm programme entering a new continent,” said Chris Ninnes, ASC’s CEO. “The certification of Macquarie Harbour Farm in Australia follows the five operations in Norway that have already gained certification against the ASC Salmon Standard. North and South America is next, with producers in Canada and Chile awaiting the outcome of their assessments. […] I expect to see the availability of ASC responsibly farmed salmon grow rapidly in the months to come. With new partners such as AEON Japan and Loblaw in North America committed to sourcing certified seafood we are confident that the demand for the ASC programme and market interest in ASC labelled products will continue to increase rapidly.” ASX-listed Tassal launched a new website today to communicate proactively on many issues. The online ‘Sustainability’ section provides extensive information on all key aspects of its salmon farming operations (ecological interactions, escapes, bird & seal interactions, fish health/welfare, waste, energy, feed, etc…); incl. comprehensive GRI-indexed Annual Sustainability reports, and an ‘ASC dashboard’ with timely public disclosure (to come, as per ASC-certification) re. some of the key indicators. Some salmon farmers & fishers would do well to take a peak for inspiration… The 2013 Sustainability Report launched today will be assessed as part of SeafoodIntelligence.com’s 2014 benchmarking of the world’s Top 35 salmon farmers CSR & Sustainability reporting. Last year, Tassal was in the Top 3 ranking. More
2013 Retrospective  : QUAYSIDE value of fish & shellfish landed by Scottish vessels down 8%; Mackerel #1, Langoustine #2
Posted by: Administrator on Wednesday, April 16, 2014 10:34 AM
Provisional statistics published today (April 16, 2014) by Scotland’s Chief Statistician show that the overall quayside value of sea fish and shellfish landed by Scottish vessels in 2013 decreased by 8%, compared with 2012. However, the quantity of fish landed remained stable having increased by less than 0.5%. Scottish vessels landed 366,400 tonnes of fish with a value of £429 million. Pelagic species landings’ value decreased by 8% (volume up 1%); Demersal species landings’ value decreased by 3% (volume up 7%); and Shellfish value decreased by 13% (volume down 10%). Overall mackerel is the most valuable stock to the Scottish fleet (hence the stakes in the recent - somewhat ongoing – ‘mackerel war’ between Iceland, the Faroes, Norway and the EU/Scotland/Ireland); in 2013 it accounted for 29% of the total value of Scottish landings. The average price of mackerel landed in the UK decreased five per cent to £892 per tonne, whilst the average price received for mackerel landed abroad decreased under one per cent to £1,003 per tonne (the hike in fuel price comes in the reasoning why fishermen of all countries may want to land fish in locations different than their home port). When it comes to shellfish, Nephrops (Norway Lobster/Langoustine) are the most important shellfish stock, and the [once first] second most valuable stock, to the Scottish fleet. In 2013, Nephrops landings accounted for 47% of shellfish landings in terms of value. In comparison to 2012, the total value of Nephrops has fallen 22 per cent to £65 million, due to a 13% decrease in the volume landed, 18,000 tonnes, and a 10% fall in price to £3,495 per tonne. A contributing factor to this reduction in Nephrops landings is the continuation of a relative lack of Nephrops in the North Sea from 2012. Uptakes for all the fish quotas exceeded 96%More details below…
  ><((((º>¸.·´¯`·.¸><((((º> Welcome to the SeafoodIntelligence.com News Portal ><((((º>¸.·´¯`·.¸><((((º> 

Above are only the latest top stories (2-5 a day)... There are a lot more 'regular' news items & commentaries every day - together with 36,000+ articles in our database - available to our subscribers for immediate search & retrieval. Click here to view our subscription rates or how to get a trial access.

However, beware... You may find that some of our news is not covered elsewhere and/or may not please you... We cover all angles and have been known to be critical...

Knowledge is Power” - (Sir Francis Bacon*, in Religious Meditations, Of Heresies, 1597); Advance knowledge, well... one could assume, is even more power... *He also famously wrote [in Novum Organum ('The New Organon'), Book I, Aphorism 28; 1620]: “We cannot command Nature except by obeying her

Follow Chief Editor Bertrand Charron on Twitter: http://twitter.com/salmoskius 

 SEAFOOD INTELLIGENCE: Because there is always more than one side to a story...

SeafoodIntelligence.com is an exclusive subscription-based international economic & market intelligence news & information portal aimed at all the stakeholders of the global seafood sector. The seafood & aquaculture industry in general - and the salmon farming industry in particular - has grown at a fast pace in the past two decades. For the past 15 years+, B. Charron has monitored and commented upon those M&As, restructure & consolidation trends. There are currently ~36,300+ articles (March 2014) in the Seafood Intelligence.com News Database, which are muli-indexed & fully searchable, using hundreds of keywords (by species, industry sectors, themes, countries, etc.); or by carrying a more specific search.

What is Seafood Intelligence's aim?

Foremost, SeafoodIntelligence strives to help filling the 'knowledge gap' and enable access to reliable, objective, and up-to-date information (while highlighting differences of opinions) re. the global aquaculture & fisheries industries and sustainable seafood trends. Due to the many conflicting views re. aquatic natural resources management, we try to highlight multi-stakeholder processes aiming to conserve our oceans, guide sustainable seafood production/purchasing, and promote sustainable aquaculture & fisheries, NGO & corporate transparency, in order to create a level 'playing field'. We keep our readers daily informed of political, environmental, lobbying, fisheries management and scientific news - as well as global consumer, marketing, food security trends & regulatory/legal issues - in the very broad realm of freshwater/marine fisheries/aquaculture & seafood.

We also find that industries, eNGOs, lobbies, activists, governmental & international agencies, media, experts, bloggers etc... ('even scientists') - and those feeling reliably informed by all of them - have an understandable tendency to quote (more or less 'only') research findings that tend to agree with their respective agendas, briefs and goals... We attempt to cover and quote 'Science' and research from all ('sides') for what we believe is - ultimately - in the best interest of all concerned; in order to contribute and enable informed debates and decisions to be taken... The journey towards 'truth' - or 'seafood sustainability' - is rather never-ending...

We thus try to 'bridge the gap' between the various entities and readerships which - if they stuck to reading solely 'pro-industry' or 'pro-environment' news and views wouldn't be as aware of the broad and complex web of issues at stake in the various domains ranging from ocean conservancy and relevant international politics to seafood production, trade and business.

We thus aim, among other things, to back the 'market transformation' of the aquaculture/salmon industry by highlighting the sustainability issues and challenges it faces. We strive to monitor the various dynamics which will ultimately make the salmon farming industry environmentally more sustainable, and more transparent and accountable to their stakeholders (including the public). To assist in this endeavour, we have developed a benchmarking method to measure the yearly achievements and deficiencies of the global farmed salmon sector when it comes to Corporate and Social Responsibility (CSR) with a strong focus on the 'Environment/Sustainability' dimension (thus... 'CSER')' and as such we aim to assist the industry players leading in 'sustainability'  - small & large - and their stakeholders in their fast-moving journey towards attaining/comforting a 'responsible farming' position. 

Another goal/endeavour is to have established a comprehensive & constantly updated News database, cross-referencing & indexing the tens of thousands of articles for the various stakeholders, analysts and researchers to consult, search & retrieve, now & a posteriori; and keep a chronological/historical record of stakeholders’ respective positions & statements (+/- edited).

Our seafood intelligence results from the collection & analysis of business and competitive information through legal and ethical methods. Seafood intelligence monitors global media publications & broadcasts, trade journals, SEC & other stock exchange filings, academic journals, R&D organisations' & governmental communications, specialised & international databases, price & import/exports fluctuations, has contacts & interviews with industry/NGO decision/campaign-makers, politicians and officials, etc. While most other sources of information in this sector come from trade media who often depict critics as 'enviros', we consider ourselves as independent; and strive to give an objective, comprehensive and speedily updated (often with breaking news) coverage of all issues of relevance to seafood and marine resources stakeholders; covering to the best of our abilities all viewpoints to the benefit of decision-makers and in the pursuit of shifting towards more sustainable seafood and fisheries.

Key clients include C-Suite executives in the realm of fisheries & aquaculture/salmon farming, government & international agencies officials, academics/universities/scientists, marketers & consultants, environmental NGOs/activists, Foundations, industry organisations/leaders, aquatic science professionals, banking & insurance professionals.

SeafoodIntelligence.com was the official & exclusive media partner of the 2007 World Seafood Congress in Dublin, Ireland. We were also Media Partners for the first two years of the Seafood Summit (Jacksonville, Florida/USA & Barcelona, Spain) organised by the Seafood Choices Alliance, a SeaWeb programme. (http://www.seafoodsummit.org/). Members of the following national & international organisations can avail of special discounts for SeafoodIntelligence.com news subscriptions: International Institute of Fisheries Economics & Trade (IIFET); the North American Association of Fisheries Economists (NAAFE), the US National Shellfisheries Association (NSA), the European Aquaculture Society (EAS), the Seafood Choices Alliance, etc...

Testimonials

When the Irish Sea Fisheries Board (BIM) chose to give its 150+ staff and library full access to the SeafoodIntelligence.com News & Database Service; BIM’s Aquaculture Development Manager commented: “We have been impressed by the consistently high standard of journalism maintained by Seafood Intelligence and we believe that our entire staff will derive considerable benefit from having access to the important and up to the minute stories carried on the service.”

In 2012, Seafood Intelligence rated Tassal as one of the world’s top three Salmon farmers in corporate, social and environmental reporting. Tassal was benchmarked against elements of aquaculture standards released by the WWF led multi-stakeholder driven Salmon Aquaculture Dialogue and other criteria. This achievement is not without an extraordinary amount of hard work and dedication by all Tassal staff and we would like to acknowledge our stakeholders, partners, supporters and critics. Thank you for participating, speaking up and holding us accountable. Without this ongoing conversation we would not be the company we are today.” –  Australian Stock Exchange (ASX)-listed salmon farming company (Australia's largest) Tassal Chairman, Managing Director & CEO’s concluding remarks in their Message from in the 2012 Annual Report (p3), referring to the Tassal rating in SeafoodIntelligence's 2012 CSR & Sustainability reporting in salmon farming  benchmarking report.

When SeafoodIntelligence was also appointed official & exclusive media partner of the 2007 World Seafood Congress, the Congress Moderator commented: “The Congress organisers felt that having Seafood Intelligence as a media partner would greatly enhance our Congress delegate and exhibitor offering,” [...] “As an independent international news agency, with a specialist knowledge and understanding of the global seafood sector, they can actively support our efforts to place seafood at the top of the consumer affairs agenda. This is an important objective; seafood consumption saves lives and sustains coastal communities.” [...] “Seafood Intelligence will offer an invaluable high profile platform from which the Congress will be able to introduce its world-class speaker line-up and important conference content to the widest possible audience.”

Speaking of the n°1 ranking of Cermaq in SeafoodIntelligence's 2012's benchmarking survey of the world's top salmon & trout farmers' communication over corporate, social and environmental responsibility (CSR/Sustainability) reporting, the Norwegian Minister of Industry and Trade, Mr. Trond Giske, said on August 22, 2012: “It is very good news that Cermaq for the second year has been rated as no 1of the world's leading farming and feed producers in the benchmark report about communication of the company's social responsibility. It is my hope that Cermaq's sustainability report can be an inspiration for others.”

Seafood Intelligence is one of the key news outlets reporting on the seafood industry - Mainstream Canada (August 2012), subsidiary of the world's third largest farmed salmon & n°2 fish feed producer, Oslo stock exchange-listed Cermaq.

“[...] The seafood intelligence report is a very comprehensive and technically-detailed review of the global industry." -  Australian Stock Exchange-listed Tassal's Chief sustainability officer, Linda Sams, commenting in August 2012 the firm's n°3 ranking in the in SeafoodIntelligence's 2012's benchmarking survey of the world's top salmon & trout farmers' communication over corporate, social and environmental responsibility (CSR/Sustainability) reporting.

 

INTELLIGENCE BEYOND THE NEWS, our clients can also avail of: Consultancy on Corporate and Social Responsibilty (CSR) and SUSTAINABILITY reporting, MARKET ANALYSIS, RESEARCH & CONSULTINGCONFERENCE PROMOTION & COVERAGE - MEDIA PARTNERSHIPSEDITORIAL SERVICES - MEDIA MONITORING - SPECIALISED ENGLISH-FRENCH TRANSLATION & PROOFREADING SERVICES (FISHERIES, SCIENTIFIC TOPICS, R&D)... ANALYSE/ETUDE de MARCHE, VEILLE INFORMATIONNELLE, ECONOMIQUE & STRATEGIQUE, AUDIT INFORMATIONNEL, TRADUCTION SPECIALISEE, CONSEIL en RESPONSABILITE SOCIALE/SOCIETALE  & ENVIRONNEMENTALE DES ENTREPRISES (RSE), APPROVISIONNEMENT RESPONSABLE...

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  Opinion POLL - Please vote & RT 

1. Do you eat seafood/fish; How often?

No, Never! (2)2% 2%
Once a month or less (10)9% 9%
2/3 times a month  (29)27% 27%
Once a week  (25)24% 24%
Twice a week (22)21% 21%
More than twice a week  (18)17% 17%

2. Do you believe aquaculture/fish farming is to play an increasingly important role in providing seafood (vs. 'wild catch') in years ahead?

Yes (84)80% 80%
No (15)14% 14%
Don't know  (6)6% 6%

3. Are your views on the food you purchase influenced by what you hear, read & see in/from advertising, reports in media, adocacy groups, social media networks?

Yes (67)64% 64%
No (37)36% 36%

4. Do you ever question re. 'whom' & 'what' (commercial, trade, other) interest(s) lies behind a particular (NGO, social media, advertising) campaign?

Yes (83)81% 81%
No (14)14% 14%
Never thought about it before...  (6)6% 6%

5. Do you believe, all heard, that the health 'benefits' of consuming seafood outweigh the 'risks'?

Yes (73)70% 70%
No (15)14% 14%
I'm confused & not sure what to believe...  (16)15% 15%

6. Have you changed your food purchasing habits & patterns (species & products bought or not bought) in the past 12-months as a result of recent findings/reports/allegations?

Yes (53)52% 52%
No (48)48% 48%

7. Are you aware of the rampant issue of mis-labelling, fish substitution, etc. in Europe, USA and elsewhere?

Yes (73)72% 72%
No (29)28% 28%

8. Do you look for specific eco-labels when you purchase (sea)foods?

Yes (52)53% 53%
No (47)47% 47%

9. Do you believe that LACK OF eco-label = not sustainable (sea)food?

Yes (37)36% 36%
No (67)64% 64%

10. Are you in favour of the US FDA authorising GM/transgenic salmon for commercial production & human consumption?

Yes (13)12% 12%
No (64)60% 60%
I don't know & need more information...  (29)27% 27%

11. Do you believe the difference between a 'wild' fish (born & bred in the wild, with specific genetic traits) and a 'ranched' fish (hatched & born in hatchery; released & harvested in the wild; often with specifically different genetic traits) is a significant one?

Yes (67)64% 64%
No (31)30% 30%
I don't know & need more information...  (7)7% 7%

12. Should consumers know if the Pacific salmon they buy is 'truly wild' or 'ranched (born in hatcheries & caught in the wild)'; Should it be labelled?

Yes (81)76% 76%
No (22)21% 21%
I don't know & need more information...  (3)3% 3%

13. Is it right for firms to sue anti-fish farming activists, if what they say is considered defamatory?

Yes (62)60% 60%
No (31)30% 30%
I'm not sure...  (11)11% 11%

14. Do you believe 'free speech' should apply to all/any comments by aquaculture opponents?

Yes (57)55% 55%
No (34)33% 33%
I don't know, it really depends...  (12)12% 12%

15. Are you in favour of the development of sustainable offshore aquaculture (open ocean aquaculture; 'OOA') (>3 miles at sea), in the US & elsewhere?

Yes (68)64% 64%
No (22)21% 21%
I don't know & need more information...  (16)15% 15%

16. Do you believe salmon will ever be commercially farmed off the waters of Alaska?

No, Never!  (19)18% 18%
Yes, within 10 years  (26)25% 25%
Yes, within 20 years  (28)26% 26%
Yes but I have no idea when... (18)17% 17%
I really don't know...  (15)14% 14%

17. Do you believe 'closed-contained' aquaculture should be the compulsory fish farming method of the future in British Columbia and elsewhere?

Yes (22)22% 22%
No (43)43% 43%
No, but it would be advisable  (21)21% 21%
I don't know & need more information...  (15)15% 15%

18. Do you believe Marine Protected Areas (MPAs) should play a more important role in fisheries management worldwide in the future?

Yes (72)70% 70%
No (22)21% 21%
I don't know & need more information...  (9)9% 9%

19. Have you seen 'The End of the Line' and/or 'Hugh's Fish Fight' series & have you agreed generally with most of the depictions made of the commercial seafood sector?

Yes: Seen both & fully agree  (12)11% 11%
No: Seen both & generally disagree! (15)14% 14%
Yes: Seen End of the Line & fully agree  (2)2% 2%
No: Seen End of the Line & generally disagree! (7)7% 7%
Yes: Seen Hugh's Fish Fight & fully agree (4)4% 4%
No: Seen Hugh's Fish Fight & generally disagree! (6)6% 6%
I've seen none of those documentaries (59)56% 56%

20. Which of the following food produces & sectors, which do you believe generally experiences the MOST NEGATIVE press coverage?

Pig/Pork  (4)4% 4%
Beef/Dairy  (9)9% 9%
Chicken/Poultry  (19)19% 19%
Wild-Caught Seafood in general  (9)9% 9%
Farmed Seafood in general  (13)13% 13%
Farmed Salmon in particular (46)46% 46%
Fruits & Vegetables  (1)1% 1%

21. Amongst the following food produces & sectors, which do you believe has the GREATER environmental impact?

Pig/Pork  (17)16% 16%
Beef/Dairy  (38)36% 36%
Chicken/Poultry  (8)8% 8%
Wild-caught Seafood in general  (13)12% 12%
Farmed Seafood in general  (3)3% 3%
Farmed Salmon  (10)10% 10%
Fruits & Vegetables  (16)15% 15%

22. Amongst the following food produces & sectors, which do you believe uses MOST fossil energy/fuel per kg of food produced?

Pig/Pork  (8)8% 8%
Beef/Dairy  (39)37% 37%
Chicken/Poultry  (7)7% 7%
Wild-caught Seafood in general  (32)30% 30%
Farmed Seafood in general  (6)6% 6%
Farmed Salmon  (6)6% 6%
Fruits & Vegetables  (8)8% 8%

23. Amongst the following food produces & sectors, which do you believe uses MOST pesticides per kg of food produced?

Pig/Pork  (0)0% 0%
Beef/Dairy  (13)12% 12%
Chicken/Poultry  (7)7% 7%
Wild-caught Seafood in general  (0)0% 0%
Farmed Seafood in general  (5)5% 5%
Farmed Salmon  (10)9% 9%
Fruits & Vegetables  (71)67% 67%

24. Amongst the following food produces & sectors, which do you believe uses MOST veterinary drugs per kg of food produced?

Pig/Pork  (13)12% 12%
Beef/Dairy  (23)22% 22%
Chicken/Poultry  (44)42% 42%
Wild-caught Seafood in general  (2)2% 2%
Farmed Seafood in general  (3)3% 3%
Farmed Salmon  (19)18% 18%
Fruits & Vegetables  (1)1% 1%

25. Amongst the following food produces & sectors, which do you believe REQUIRES the largest land/sea area per kg of food produced?

Pig/Pork  (1)1% 1%
Beef/Dairy  (53)51% 51%
Chicken/Poultry  (1)1% 1%
Wild-caught Seafood in general  (10)10% 10%
Farmed Seafood in general  (3)3% 3%
Farmed Salmon  (10)10% 10%
Fruits & Vegetables  (25)24% 24%

26. Amongst the following food produces you purchase, which is the one you believe has the GREATER 'Food miles' & carbon footprint per kg of food produced?

Pig/Pork (3)3% 3%
Beef/Dairy (31)30% 30%
Chicken/Poultry  (2)2% 2%
Wild-caught Seafood in general  (29)28% 28%
Farmed Seafood in general  (4)4% 4%
Farmed Salmon (5)5% 5%
Fruits & Vegetables  (29)28% 28%

27. Finally, in which category would you put yourself in?

General Consumer / Public (23)18% 18%
Fishing Industry  (7)5% 5%
Salmon Farming  (18)14% 14%
Shellfish Farming  (6)5% 5%
Other Aquaculture  (3)2% 2%
Seafood Processing  (5)4% 4%
Seafood Retailer  (2)2% 2%
Chef / Restaurant Staff  (6)5% 5%
Industry Representatives  (6)5% 5%
Governmental Official  (4)3% 3%
Politicians/ Regulator  (1)1% 1%
Advocacy / Environmental NGO  (1)1% 1%
Business / Finance / Insurance (9)7% 7%
Media / Commentator / Analyst  (3)2% 2%
Consultancy & PR  (6)5% 5%
Angler / Sport-Fisherman  (8)6% 6%
Biologists / Scientists  (5)4% 4%
Veterinarian / Fish Health  (2)2% 2%
Marketing  (4)3% 3%
Student / Education  (2)2% 2%
Other  (8)6% 6%

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